5 Tips For Distributing Video
This blog post follows on from our last post titled ‘Why use video in your marketing in 2018’. If you are thinking about getting in to video this year or have existing company or product videos it is really important to develop a sound distribution strategy to ensure you maximise the investment you make in production. A good rule to work to is 30% of your project budget allocated to producing the video and 70% allocated to getting it out there. If you are going to spend the time and money constructing an original piece, you need solid plans to ensure it is going to be seen by as many potential customers as possible.
The team at Incredible Images produce video content for all types of industries and have seen first-hand the benefits of locking down distribution prior to briefing production – essentially starting with the end in mind. This is especially important to get right for campaign based projects – like property promotion videos.
Here are our top tips to consider
- Start with the end in mind – as mentioned above. If you are working to tight timeframes like a looming sale date or product launch you don’t want to be mucking around re editing footage to suit specific mediums post the initial production period. It is time consuming and expensive. Instead, ensure you have clearly mapped out all the places your video will appear at the time you brief it. If a key distribution channel is Facebook we will work with you to ensure your production is going to quickly grab attention when viewed on mobile and that it will be just as strong without sound.
- Don’t underestimate your own network – often underutilised and very effective. Electronic direct mail to your customers is a quick and cost effective tool, and don’t worry if you don’t already have a regular communications plan in place. Video is the sort of content that is well received as a ‘one off’ and companies like Mail Chimp have a tonne of free good looking templates you can ‘drag and drop’ your video in to.
- Do your research to ensure you know where your audience is – especially with paid placements. The lure of only paying on a ‘cost per click’ basis may seem attractive but it is money wasted if the wrong people are clicking on your video.
- Ensure you choose an attractive thumbnail and compelling call to action – and use specific ones for different mediums. For mass broadcasts like YouTube placements you may opt to push people to your website for more information whereby something more personal is more appropriate for use within your network – like the suggestion of a face to face meeting.
- Ensure you name and tag your video correctly – so you’re easily found on Google and YouTube. Research which keywords or phrases are commonly used by people searching for your product or service and be sure to include them in your video’s title and tagging.
Incredible Images produce all types of video content – promotional style video covered off in this post as well as magnificent high end productions for events or other corporate projects. If you are interested in finding out more about how you can make the most of your next video project, get in touch!